As wine brands rush into the shelves of wine shops and supermarkets, wineries are struggling to make their products stand out.
The image of wine tasters is constantly changing and their buying behavior is constantly evolving. How do you design wine labels to encourage consumers to pick up bottles? Does the label really allow you to pick a bottle?
The power of the label
For those who are not wine connoisseurs, it may be stressful to decide which bottle of wine to bring to the dinner or to choose which wine is suitable for a particular dish. It can lead to a goalless browsing in the wine aisle and be confused about what to do. At this point, the impulse is just picking a bottle based on its magical label, hoping it tastes as good as it looks from the outside.
So why do we have to pick up some wine and ignore other wines? We are based on labels. Wine labels can convey emotions to potential buyers and reflect the inner taste. They can evoke feelings and produce memory memories. A playful, quirky label can attract a lot of attention from the younger generation of drinkers, and the cream embossed logo on the label of the house with wine can impress the mature wine lovers.
Why wine labels are so important
Why are labels important to wine drinkers? How about other drinks like beer, juice and soda? While labels do play a role in all beverage marketing, wine label design is important because choosing a bottle of wine is more complicated. More important than strawberry juice or beer. There are many different types of wines, from Chardonnay to Merlot and Pinot Noir, of different ages and different places. This is confusing for many consumers. Which is a wedding gift, a night out with a girl, a good choice for a drink or a romantic dinner on the beach? Labels can be used as a guide to help consumers find the taste, quality and type they like.
Contact: Lisa Lee, Andy Chou
Add: Liangzhu Village, Gaoqiao Town, Haishu District, Ningbo 315016, Zhejiang, China